Campaign analytics and reporting

After a campaign completes, analyze its performance to improve future campaigns.

Campaign metrics

Viewing campaign reports

1. Go to Campaigns
2. Click on a completed campaign
3. The stats section shows all metrics
4. Click Recipients tab for per-recipient details

Analyzing results

High delivery, low read rate

• Template content may not be engaging
• Subject/header doesn't grab attention
• Sent at wrong time of day

High failure rate

• Invalid phone numbers in your list
• Messaging limit reached
• Account connection issues

Good read rate, low response

• Template doesn't have a clear CTA
• No buttons for easy interaction
• Content is informational (not conversational)

Comparing campaigns

Look at trends across multiple campaigns:

• Which templates perform best?
• Which segments have highest engagement?
• What time of day gets best read rates?

Tips

1. A/B test templates — Send two versions to small groups, then scale the winner
2. Track over time — Build a spreadsheet of campaign metrics
3. Segment analysis — Compare performance across different audience segments
4. Optimize send time — Test different times and track read rates
5. Clean your lists — Remove contacts that consistently fail