Campaigns & Broadcasting
Monitoring campaign delivery in real-time
2 minutes read time Difficulty: beginner
Monitoring campaign delivery
Watch your campaign's progress in real-time as messages go out.
Real-time stats
Once a campaign starts, the detail page shows live-updating metrics:
| Metric | What it shows |
|---|---|
| Total | Total recipients in the campaign |
| Sent | Messages dispatched to WhatsApp |
| Delivered | Confirmed delivered to phones |
| Read | Opened by recipients |
| Failed | Could not be delivered |
These update automatically via WebSocket — no need to refresh.
Progress bar
A visual progress bar shows:
- Green section = Delivered
- Blue section = Sent (not yet delivered)
- Red section = Failed
- Gray section = Pending (not yet sent)
Delivery speed
Messages are sent sequentially to respect Meta's rate limits:
- Small campaigns (< 1,000): Complete in minutes
- Medium campaigns (1,000-10,000): 10-30 minutes
- Large campaigns (10,000+): May take hours
What to watch for
Good signs ✅
- Delivery rate > 95%
- Read rate > 50%
- Failure rate < 3%
Warning signs ⚠️
- Failure rate > 5% — Check recipient numbers
- Delivery rate dropping — Possible rate limit hit
- No reads after 1 hour — Template might not be engaging
Recipient-level details
Click the Recipients tab to see per-recipient status:
- Phone number
- Name
- Status (sent/delivered/read/failed)
- Error message (if failed)
- Timestamp
Tips
- Watch the first 50 — If early messages fail, pause and investigate
- Don't panic at "Sent" — Delivery takes seconds to minutes
- Read rates take time — People don't open messages instantly
- Check failures — A few failures are normal; many indicate a problem
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