Retrying failed campaign messages

When some messages in a campaign fail to deliver, you can retry them without resending to everyone.

When to retry

Retry makes sense when:

• Temporary network issues caused failures
• Meta's API had a brief outage
• Rate limits were hit (now resolved)
• Phone numbers were temporarily unreachable

Don't retry when:

• Numbers are invalid (they'll fail again)
• Recipients blocked you
• Template was rejected

How to retry

1. Open the completed (or partially failed) campaign
2. Look at the Failed count in the stats
3. Click "Retry Failed" button
4. Confirm — messages are resent only to failed recipients

What happens during retry

• Only recipients with status "failed" are retried
• Successfully delivered recipients are NOT resent
• The campaign status may change back to "Processing" briefly
• Stats update in real-time as retries succeed or fail again

Checking failure reasons

Before retrying, check WHY messages failed:

1. Open the campaign
2. Go to the Recipients tab
3. Filter by status: "Failed"
4. Check the Error Message column

Common errors:

• "Invalid number" → Don't retry (number is wrong)
• "Rate limit" → Wait, then retry
• "Temporarily unavailable" → Retry later
• "Blocked" → Don't retry (recipient blocked you)

Tips

1. Wait before retrying — If it was a rate limit, wait 1-2 hours
2. Check error messages — Only retry if the error is temporary
3. Don't retry repeatedly — If it fails twice, the issue is likely permanent
4. Clean your list — Remove invalid numbers to improve future campaigns
5. Monitor after retry — Check if the retry actually improved delivery