Pausing and resuming campaigns

Temporarily stop a campaign without losing progress — resume when ready.

When to pause

• You notice high failure rates and want to investigate
• You need to adjust timing (e.g., approaching off-hours)
• You want to verify initial results before continuing
• An issue is reported with the template content

How to pause

1. Open the running campaign
2. Click the "Pause" button
3. Confirm in the dialog
4. Campaign status changes to "Paused"

Messages already sent are NOT affected. Only remaining unsent recipients are paused.

How to resume

1. Open the paused campaign
2. Click "Resume" (or "Start" button)
3. Sending continues from where it left off

What happens during pause

• No new messages are sent
• Already-sent messages continue to be delivered/read (status updates still come in)
• Recipients list is preserved
• You can still view stats and recipient details

Pause vs Cancel

Tips

1. Pause early if something's wrong — Better to pause at 100 sent than 10,000
2. Check stats before resuming — Make sure delivery rate is healthy
3. Don't pause too long — Templates can expire or get paused by Meta
4. Communicate with team — Let others know why the campaign is paused