Chatbots & AI
Chatbot analytics and performance metrics
3 minutes read time Difficulty: intermediate
Chatbot analytics
Measure how well your chatbot is performing and identify areas for improvement.
Key metrics
| Metric | Good target | What it means |
|---|---|---|
| Resolution rate | > 70% | % of queries resolved without human help |
| Avg response time | < 2 seconds | How fast the bot responds |
| Handoff rate | < 30% | % transferred to human agents |
| Customer satisfaction | > 4/5 | Rating from post-chat surveys |
| Flow completion | > 60% | % of users who complete the full flow |
Viewing chatbot analytics
- Go to Analytics → look for chatbot/AI metrics
- Or go to Chatbot → Analytics (if available as a tab)
- Filter by date range
What to look for
High handoff rate (> 40%)
- Your knowledge base needs more content
- Flows are missing common paths
- AI confidence threshold may be too low
Low resolution rate (< 50%)
- Add more FAQ pairs to AI contexts
- Create flows for common questions
- Review what questions are being transferred
Slow response time (> 5 seconds)
- AI provider may be slow — consider switching
- Knowledge base may be too large — optimize
- Check for network issues
Improving performance
- Review transferred conversations — What questions is the bot failing on?
- Add FAQ pairs — For every repeated transfer reason
- Optimize flows — Simplify paths, add more button options
- Update knowledge base — Keep information current
- A/B test prompts — Try different system prompts for AI
Tips
- Check weekly — Spot trends before they become problems
- Set targets — Aim for 5% improvement each month
- Compare to human agents — Bot should handle simple queries, humans handle complex
- Don't over-automate — Some conversations need a human touch
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